Company Profile of Rahimafrooz Bangladesh Ltd”

† [pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Foundation Rahimafrooz Bangladesh Limited was built up in 1950A. D. as an exchanging organization. Late A. C. Abdur Rahim was the owner in this time. From 1954 it was built up as a restricted organization. In the new condition he needed to begin anew. He had minimal capital. His fundamental resources were self-assurance and a solid confidence in the Almighty, which helped him through all the challenges with a striking triumph. He at last settled a little restrictive exchanging organization named Rahimafrooz Co, in Chittagong in 1950 which was later fused on fifteenth April 1954, which is currently Rahimafrooz (Bangladesh) Ltd. Rahimafrooz extended quickly into different exchanging things. Inside 5 years, Mr. Rahim had the option to go into a joint endeavor with Lucas (UK) to set up an advanced car battery plant. He gained the chief organization Lucas Service Ltd in 1980 which is currently known as Rahimafrooz Batteries Ltd. Aside from business, he drew in himself in kind exercises. Every through hey life he was regarded for his qualities and caring disposition. Following a couple of years he left that activity and wandered into a little association business. During mid 1940s, he got dynamic in business exchanging of scant things and increased important experience. In 1947, he chose to move to Chittagong to live in a domain of strict opportunity. pic] Rahimafrooz Bangladesh Limited was begun in business concurrence with world popular England battery organization Lucas from 1959. Later on, they set up a ultramodern battery creation production line in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas† Brand name. At that point from 1980 it got permit from the England Lucas Company worki ng together innovative and data support. He died on the fourteenth March 1982 in London deserting his fantasy, Rahimafrooz. At present Rahimafrooz has been delivering and advertising different sorts of batteries like car battery, stockpiling battery and so forth. Rahimafrooz Bangladesh Ltd. lso has been showcasing world acclaimed tire â€Å"Dunlop†. Presently Rahimafrooz Bangladesh Ltd. is engaged with different sorts of creation dissemination and office transport business. 02. Vision â€Å"To be pioneer in each market portion by being the most favored flexibly wellspring of value items and administrations with high level of client please. † 03. Statement of purpose 1. †¢ Increase volume esteem share 2. †¢ Reduce per unit dispersion cost 3. †¢ Increase item portfolio 4. †¢ Strength circulation organize 5. †¢ Ensure quality individuals with significant level duty 6. †¢ Benchmark client administrations. 04. Achievements |1954 |Incorporated b y Mr. A. C. Abdur Rahimâ | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tire | |1980 |Acquisition of Bangladesh activities of Lucas UK | |1985 |First maker of mechanical battery | |1985 |Pioneering Solar Power as a team with BP | |1992 |First ever battery fares to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and propelled Excel Retreads. |1997 |Attained ISO 9002 confirmation for RBL tasks | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year† | |2001 |Attained ISO 14001:1996 for RBL activities | |2001 |Launched â€Å"Agora† †the first since forever retail chain | |2002 |Launched Rahimafrooz Energy Service advancing conveyed power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy† | |2004 |Metro net Bangladesh, a fiber optic based computerized arrangement supplier for data â communication, launchedâ in joint | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group praised its 50th commemoration on April 15, with a restored, upgraded promise to being effective | |while maintaining its fundamental beliefs | |2006 |Received the â€Å"Ashden Award† for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators  limited | |2009 |Rahimafrooz launched multi brand consumer electronics outlet UREKA | |2009â |Rahimafrooz propelled incredibly famous buyer gadgets brand Daewoo | |2010 |Rahimafrooz Inaugurates its greatest and most current distribution center at Hemayatpur, Savar. | 05. Item Service Products: Rahimafrooz for the most part manages hardware items like (TV, FRIEDGE, IPS, BATTERY, Tire, LUBRICANTS and so forth). The brands that Rahimafrooz dispatch are given below†¦ [pic] Service: Rahimafrooz Bangladesh Lt d administration focus is arranged in 13 Mahakhali business territories in Dhaka. Here the result of Rahimafrooz is sold and overhauling moreover. Here the administration is done in present day automated framework. The objections are likewise understood and handle from here. [pic] 06. Association outline [pic] 07. Grants Achievements [pic]â â [pic]â â â [pic] Asia’s Best Brandâ â â â â â â Asia’s Best Employer     C FE, CSR            CMO Award 2010â â â â  CMO Award 2010           Award 2008 [pic]â â â â [pic]â â â â â [pic] Brand Leadership         Ashden Awardâ â â â â â National Export Trophy  â â â Award 2008â â â â â â â â â â â â Award 2006â â â â â â â â â  â Award 2001-2002 08. Conveyance Network The maker and distributer must conclude how to disperse their items. Working through the entire merchants, sellers or specialists by and large is most straightforward method of entering in the market. Entire venders and vendors consider about expense and traffic stream, commission before keeping an item in the store. Area is less a worry for items or administrations that clients are eager to make a special effort to discover. 08. 1: Dealers They are the approved merchant who manages the particular brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, claim to fame shops, retail establishments, index retailers, arranged strip malls The Mass Marketers: Supermarkets and rebate houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is worried about the exercises of those people or foundations who offer to retailers and different shippers, or to mechanical, institutional, and business clients. Be that as it may, who don't sell in critical adds up to extreme buyers. In any case, in the tire showcase, the distributer fills the need of the retailer simultaneously. Capacities from the maker point of view: give some portion of selling Four techniques can be created through the tows framework. SO system speaks to inner solidarity to exploit with the outside condition. WO technique speaks to the inside shortcoming and to defeat that shortcoming by the outside circumstance. ST system speaks to the quality of the organization and to over come that the danger by the quality. WT methodologies are cautious strategies aimed at diminishing inner shortcoming and dodging outside dangers. 09. Publicizing Promotion [pic] Rahimafrooz Company constrained cautiously incorporates and facilitates its numerous correspondences channels to convey an unmistakable, predictable, and persuading message about the association and its items. [pic]Rahimafrooz is utilizing a wide range of limited time manage the cost of including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is utilizing enormous special bear the cost of in print media. This is the greatest limited time bear the cost of ofâ the organization. They are giving ad on the news paper, they are likewise distributing there own bulletin administration through by them. [pic] Advancement, in its broadest sense, gives additional motivators to any gathering that is a significant factor in the advertising of a brand. It is regularly coordinated to the buyer or to the exchange or other powerful gathering. It is utilized to energize deals or buy an item. (Head of showcasing eighth version Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy stresses advancements concentrated on the following middle person. Exchange deals advancement methods animate wholesalers and retailers to convey items and to advertise them forcefully. Makers use deals advancement methods to urge affiliates to convey their items and to advance them all the more viably. 09. 2: TYPES OF SALES PROMOTIONS Tests (offer purchaser for trail), Coupon (endorsement that gives purchaser reserve funds), Cash discount (Refund cash who send a proof of procurement), Price pack (Reduce cost set apart by maker), Patronage reward (prize for customary use), Discounts (direct decrease of value), Allowance (cash offered to the dealer to highlight the makes item) (Principal of promoting eighth release Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS Offer free or at least expense as a little something extra. Use to pull in contenders clients, various sizes of set up items. Study distinguished from the net that Burger King with the Lion King film was offered hardly any years back in USA. 10. SWOT Analysis The SWOT examination is an important advance in your situational investigation. Surveying your firm’s qualities, shortcomings, showcase openings, and dangers through a SWOT investigation is a straightforward procedure that can offer ground-breaking knowledge into the potential and basic issues influencing an endeavor. 10. 1: Strength o High organization notoriety. o Enable to give considerably more consumer loyalty than contenders. o Higher item quality. o Provide higher help quality. o Distribution adequacy is superior to the others.